Can you deliver a show apartment inside the actual building?

Yes, and it is usually the more convincing option. It requires an agreed interface with the base build programme and a protection strategy for the completed unit.

Do you procure the furniture and styling?

We procure and install FF&E where it is in scope, and coordinate with a stylist or marketing agency where the client has appointed one.

What do you need before you can advise?

The asset, the scope in question, who else is contracted and the date the space has to be open or occupied. From that we can set out where responsibility should sit and how the interfaces would be controlled.

Sales and marketing environments

Sales galleries built to the standard you are selling.

A sales gallery has one job: make a buyer believe the finished building. Every material shortcut inside it is an argument at handover two years later.

We deliver sales galleries, marketing suites and show apartments to the same standard as the product they represent, against a launch date that is usually already committed.

Discuss a commercial project Send a brief or drawings

Presentation lounge with premium finishes and display lighting

Scope

What the package covers.

Typical scope

Arrival, reception and hosting areas
Model display and presentation spaces
Material and finish selection galleries
Show apartments and typical units
Private negotiation and closing rooms
Back of house and sales team facilities

What has to be right

Finishes that match the specification being sold
Lighting that reads correctly on camera and in person
AV and digital presentation integration
Acoustic privacy in closing rooms
Comfort in a heavily glazed pavilion
Durability under constant visitor traffic

Delivery

Design development against the launch date
Manufacture of joinery and display elements
Services installation and commissioning
FF&E procurement and styling coordination
Snagging closed before the first visitor
Adaptation between phases of the sales campaign

Control

Where the risk actually sits.

The launch date is fixed

Sales launches are announced. We programme backwards from the launch, identify the long-lead items early and hold them as milestones.

Sold standard equals built standard

Where a finish in the gallery differs from the specification for the building, that difference is recorded and agreed rather than quietly absorbed.

Built to be changed

Sales galleries evolve through the campaign. Display and joinery elements are designed so a phase change is a modification, not a rebuild.

Before pricing

What we need to see.

Send what exists today. We will tell you what is still required rather than price around the gaps.

Gallery location, area and building status
Launch date and campaign phases
Specification of the product being sold
Show unit requirements
AV and digital requirements
Who holds styling and marketing content

Evidence

Projects from the register.

Grand Marina branded residence lobby with reception desk, marble floor and full-height glazing over the Saigon River — Grand Marina, Marriott & J.W. Marriott Residences
Ba Son, Ho Chi Minh City, Vietnam
Apartment & public-area fit-out; auditorium & entertainment areas with acoustic insulation, fit-out and furniture

Ritz-Carlton branded residence living room with fitted joinery, soft seating and full-height windows over Hanoi — Ritz-Carlton Residences, The Grand
Hanoi, Vietnam
Residence & public-area interiors; auditorium, cinema, gym, pool and kids club with acoustic insulation, fit-out and furniture

Damac Towers by Paramount in Dubai at sunset, the twin towers seen from the air — Damac Towers
Dubai, UAE
MEP and interior works

Questions

What clients ask about this scope.

Where to go next.

Discuss a commercial project

Tell us where the interfaces sit.

Tell us the asset, the scope in question and who else is contracted. We will set out where responsibility should sit and how the interfaces would be controlled.